Field notes

How we read the signals.

The AI transformation is moving faster than the headlines. These are our working notes on what's actually shifting inside companies, and what leaders should be looking at before the rest of the market catches on.

Field note

Anatomy of a $500M AI bill: Why the tool worked exactly as designed.

An AI consultant says a client spent half a billion dollars on Claude in one month, with no usage limits. The tool did exactly what it was built to do. The failure sat one layer up, where nobody had decided what the AI was for.

May 2026 5 min read
Field note

Anatomy of the Cloudflare cut: Why the measurers hide in your best people.

Cloudflare cut more than 20% while growing over 30%, and named the casualties: measurers. In a company of 50 to 300 people, that layer is not a department you can cut. It hides inside the builders and sellers you most want to keep.

May 2026 6 min read
Field note

Why the AI automation deadline keeps slipping: The operating model nobody retrofits.

Microsoft's AI chief gave professional work twelve to eighteen months. The same article reports developers 19% slower and no profit lift outside big tech. The forecast keeps slipping for a reason the headline never names.

May 2026 6 min read
Field note

The AI budget paradox of 2026: Why bigger spending will buy the same no-EBIT result.

86% of companies plan to grow their AI budget in 2026. 61% saw no measurable EBIT impact in 2025. Largely the same companies. The gap is a methodology problem, and a bigger budget cannot close it.

May 2026 5 min read
Earlier field notes
May 2026
The AI productivity gap: Why individuals compound, and companies don't.
May 2026
Why AI rollouts fail before they ship: The replacement story leadership doesn't see.
May 2026
Anatomy of an AI failure: Why the post-mortem you're about to write will be wrong.
May 2026
The hidden cost of every vendor invoice: The standard quietly anchoring your operating model.
May 2026
The Coinbase cut, and the operating model buried inside it.
April 2026
A government just made AI its executive partner.
April 2026
A doctor built a £100,000 platform for £175, in four days.
April 2026
The rules of talent retention just quietly changed.
April 2026
The Nordic AI gap, and why the number is worse than it reads.
April 2026
The €100 capacity multiplier, and what it actually unlocks.

If any of this sounds like the conversation happening inside your company, we should talk.

Talk to our team →