Field notes

How we read the signals.

The AI transformation is moving faster than the headlines. These are our working notes on what's actually shifting inside companies, and what leaders should be looking at before the rest of the market catches on.

Field note

A doctor built a £100,000 platform for £175, in four days.

A GP at Northern Health was quoted up to £100,000 by traditional agencies for a patient-facing healthcare app. He built it himself for £175, in four days, with no developer background.

April 2026 5 min read
Field note

The rules of talent retention just quietly changed.

Inside Coinbase, something broke the fifty-year playbook for how companies think about their best people. Once you see it, every layoff headline reads differently.

April 2026 5 min read
Field note

The Nordic AI gap, and why the number is worse than it reads.

In March 2026, BCG published a statistic that most people read as AI hype cooling off. Read closer, and it's saying the opposite.

April 2026 6 min read
Field note

The €100 capacity multiplier, and what it actually unlocks.

Most companies see a €100-a-month line item for AI tooling and calculate whether it pays for itself. That's the wrong math.

April 2026 5 min read

If any of this sounds like the conversation happening inside your company, we should talk.

Talk to our team →